Contact Form 7 Tracking with GTM & GA4 – Complete Tracking Code & Guide

Contact 7 is the most popular free plugin for creating contact forms on WordPress. If you want to keep track of the forms people submit and see if they turn into leads, especially when using Contact 7 with Google Tag Manager, you need some special code for your database. However, the code that’s available doesn’t give you all the info you need to track Contact Form 7 and its submission values properly.

To address this, we’ve created a complete and working code to help you track Contact 7. With our code and easy-to-follow instructions, you’ll be able to keep tabs on your Contact Form 7 submissions and gather important customer form input data without any hassle.

CF7 Data Layer Code

/**
* Author: Md Hasanuzzamna
* Linkedin: https://linkedin.com/in/md-h
* Youtube: https://youtube.com/@leomeasure
* Email: info@leomeasure.com
*/

document.addEventListener('wpcf7submit', function (event) {
  var formInputs = event.detail.inputs;
  var formId = event.detail.contactFormId;
  var pageId = event.detail.containerPostId;

  var inputs = {}
  for ( var i = 0; i < formInputs.length; i++ ) {
    inputs[formInputs[i].name] = formInputs[i].value;
  }

  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
    event: 'cf7_submit',
    formId: formId,
    pageId: pageId,
    inputs: inputs,
  });
}, false);

CF7 Data Layer with Hashed Email Code

/**
* Author: Md Hasanuzzamna
* Linkedin: https://linkedin.com/in/md-h
* Youtube: https://youtube.com/@leomeasure
* Email: info@leomeasure.com
*/

function _typeof(obj) { "@babel/helpers - typeof"; return _typeof = "function" == typeof Symbol && "symbol" == typeof Symbol.iterator ? function (obj) { return typeof obj; } : function (obj) { return obj && "function" == typeof Symbol && obj.constructor === Symbol && obj !== Symbol.prototype ? "symbol" : typeof obj; }, _typeof(obj); }
function _regeneratorRuntime() { "use strict"; /*! regenerator-runtime -- Copyright (c) 2014-present, Facebook, Inc. -- license (MIT): https://github.com/facebook/regenerator/blob/main/LICENSE */ _regeneratorRuntime = function _regeneratorRuntime() { return exports; }; var exports = {}, Op = Object.prototype, hasOwn = Op.hasOwnProperty, defineProperty = Object.defineProperty || function (obj, key, desc) { obj[key] = desc.value; }, $Symbol = "function" == typeof Symbol ? Symbol : {}, iteratorSymbol = $Symbol.iterator || "@@iterator", asyncIteratorSymbol = $Symbol.asyncIterator || "@@asyncIterator", toStringTagSymbol = $Symbol.toStringTag || "@@toStringTag"; function define(obj, key, value) { return Object.defineProperty(obj, key, { value: value, enumerable: !0, configurable: !0, writable: !0 }), obj[key]; } try { define({}, ""); } catch (err) { define = function define(obj, key, value) { return obj[key] = value; }; } function wrap(innerFn, outerFn, self, tryLocsList) { var protoGenerator = outerFn && outerFn.prototype instanceof Generator ? outerFn : Generator, generator = Object.create(protoGenerator.prototype), context = new Context(tryLocsList || []); return defineProperty(generator, "_invoke", { value: makeInvokeMethod(innerFn, self, context) }), generator; } function tryCatch(fn, obj, arg) { try { return { type: "normal", arg: fn.call(obj, arg) }; } catch (err) { return { type: "throw", arg: err }; } } exports.wrap = wrap; var ContinueSentinel = {}; function Generator() {} function GeneratorFunction() {} function GeneratorFunctionPrototype() {} var IteratorPrototype = {}; define(IteratorPrototype, iteratorSymbol, function () { return this; }); var getProto = Object.getPrototypeOf, NativeIteratorPrototype = getProto && getProto(getProto(values([]))); NativeIteratorPrototype && NativeIteratorPrototype !== Op && hasOwn.call(NativeIteratorPrototype, iteratorSymbol) && (IteratorPrototype = NativeIteratorPrototype); var Gp = GeneratorFunctionPrototype.prototype = Generator.prototype = Object.create(IteratorPrototype); function defineIteratorMethods(prototype) { ["next", "throw", "return"].forEach(function (method) { define(prototype, method, function (arg) { return this._invoke(method, arg); }); }); } function AsyncIterator(generator, PromiseImpl) { function invoke(method, arg, resolve, reject) { var record = tryCatch(generator[method], generator, arg); if ("throw" !== record.type) { var result = record.arg, value = result.value; return value && "object" == _typeof(value) && hasOwn.call(value, "__await") ? PromiseImpl.resolve(value.__await).then(function (value) { invoke("next", value, resolve, reject); }, function (err) { invoke("throw", err, resolve, reject); }) : PromiseImpl.resolve(value).then(function (unwrapped) { result.value = unwrapped, resolve(result); }, function (error) { return invoke("throw", error, resolve, reject); }); } reject(record.arg); } var previousPromise; defineProperty(this, "_invoke", { value: function value(method, arg) { function callInvokeWithMethodAndArg() { return new PromiseImpl(function (resolve, reject) { invoke(method, arg, resolve, reject); }); } return previousPromise = previousPromise ? previousPromise.then(callInvokeWithMethodAndArg, callInvokeWithMethodAndArg) : callInvokeWithMethodAndArg(); } }); } function makeInvokeMethod(innerFn, self, context) { var state = "suspendedStart"; return function (method, arg) { if ("executing" === state) throw new Error("Generator is already running"); if ("completed" === state) { if ("throw" === method) throw arg; return doneResult(); } for (context.method = method, context.arg = arg;;) { var delegate = context.delegate; if (delegate) { var delegateResult = maybeInvokeDelegate(delegate, context); if (delegateResult) { if (delegateResult === ContinueSentinel) continue; return delegateResult; } } if ("next" === context.method) context.sent = context._sent = context.arg;else if ("throw" === context.method) { if ("suspendedStart" === state) throw state = "completed", context.arg; context.dispatchException(context.arg); } else "return" === context.method && context.abrupt("return", context.arg); state = "executing"; var record = tryCatch(innerFn, self, context); if ("normal" === record.type) { if (state = context.done ? "completed" : "suspendedYield", record.arg === ContinueSentinel) continue; return { value: record.arg, done: context.done }; } "throw" === record.type && (state = "completed", context.method = "throw", context.arg = record.arg); } }; } function maybeInvokeDelegate(delegate, context) { var methodName = context.method, method = delegate.iterator[methodName]; if (undefined === method) return context.delegate = null, "throw" === methodName && delegate.iterator["return"] && (context.method = "return", context.arg = undefined, maybeInvokeDelegate(delegate, context), "throw" === context.method) || "return" !== methodName && (context.method = "throw", context.arg = new TypeError("The iterator does not provide a '" + methodName + "' method")), ContinueSentinel; var record = tryCatch(method, delegate.iterator, context.arg); if ("throw" === record.type) return context.method = "throw", context.arg = record.arg, context.delegate = null, ContinueSentinel; var info = record.arg; return info ? info.done ? (context[delegate.resultName] = info.value, context.next = delegate.nextLoc, "return" !== context.method && (context.method = "next", context.arg = undefined), context.delegate = null, ContinueSentinel) : info : (context.method = "throw", context.arg = new TypeError("iterator result is not an object"), context.delegate = null, ContinueSentinel); } function pushTryEntry(locs) { var entry = { tryLoc: locs[0] }; 1 in locs && (entry.catchLoc = locs[1]), 2 in locs && (entry.finallyLoc = locs[2], entry.afterLoc = locs[3]), this.tryEntries.push(entry); } function resetTryEntry(entry) { var record = entry.completion || {}; record.type = "normal", delete record.arg, entry.completion = record; } function Context(tryLocsList) { this.tryEntries = [{ tryLoc: "root" }], tryLocsList.forEach(pushTryEntry, this), this.reset(!0); } function values(iterable) { if (iterable) { var iteratorMethod = iterable[iteratorSymbol]; if (iteratorMethod) return iteratorMethod.call(iterable); if ("function" == typeof iterable.next) return iterable; if (!isNaN(iterable.length)) { var i = -1, next = function next() { for (; ++i < iterable.length;) if (hasOwn.call(iterable, i)) return next.value = iterable[i], next.done = !1, next; return next.value = undefined, next.done = !0, next; }; return next.next = next; } } return { next: doneResult }; } function doneResult() { return { value: undefined, done: !0 }; } return GeneratorFunction.prototype = GeneratorFunctionPrototype, defineProperty(Gp, "constructor", { value: GeneratorFunctionPrototype, configurable: !0 }), defineProperty(GeneratorFunctionPrototype, "constructor", { value: GeneratorFunction, configurable: !0 }), GeneratorFunction.displayName = define(GeneratorFunctionPrototype, toStringTagSymbol, "GeneratorFunction"), exports.isGeneratorFunction = function (genFun) { var ctor = "function" == typeof genFun && genFun.constructor; return !!ctor && (ctor === GeneratorFunction || "GeneratorFunction" === (ctor.displayName || ctor.name)); }, exports.mark = function (genFun) { return Object.setPrototypeOf ? Object.setPrototypeOf(genFun, GeneratorFunctionPrototype) : (genFun.__proto__ = GeneratorFunctionPrototype, define(genFun, toStringTagSymbol, "GeneratorFunction")), genFun.prototype = Object.create(Gp), genFun; }, exports.awrap = function (arg) { return { __await: arg }; }, defineIteratorMethods(AsyncIterator.prototype), define(AsyncIterator.prototype, asyncIteratorSymbol, function () { return this; }), exports.AsyncIterator = AsyncIterator, exports.async = function (innerFn, outerFn, self, tryLocsList, PromiseImpl) { void 0 === PromiseImpl && (PromiseImpl = Promise); var iter = new AsyncIterator(wrap(innerFn, outerFn, self, tryLocsList), PromiseImpl); return exports.isGeneratorFunction(outerFn) ? iter : iter.next().then(function (result) { return result.done ? result.value : iter.next(); }); }, defineIteratorMethods(Gp), define(Gp, toStringTagSymbol, "Generator"), define(Gp, iteratorSymbol, function () { return this; }), define(Gp, "toString", function () { return "[object Generator]"; }), exports.keys = function (val) { var object = Object(val), keys = []; for (var key in object) keys.push(key); return keys.reverse(), function next() { for (; keys.length;) { var key = keys.pop(); if (key in object) return next.value = key, next.done = !1, next; } return next.done = !0, next; }; }, exports.values = values, Context.prototype = { constructor: Context, reset: function reset(skipTempReset) { if (this.prev = 0, this.next = 0, this.sent = this._sent = undefined, this.done = !1, this.delegate = null, this.method = "next", this.arg = undefined, this.tryEntries.forEach(resetTryEntry), !skipTempReset) for (var name in this) "t" === name.charAt(0) && hasOwn.call(this, name) && !isNaN(+name.slice(1)) && (this[name] = undefined); }, stop: function stop() { this.done = !0; var rootRecord = this.tryEntries[0].completion; if ("throw" === rootRecord.type) throw rootRecord.arg; return this.rval; }, dispatchException: function dispatchException(exception) { if (this.done) throw exception; var context = this; function handle(loc, caught) { return record.type = "throw", record.arg = exception, context.next = loc, caught && (context.method = "next", context.arg = undefined), !!caught; } for (var i = this.tryEntries.length - 1; i >= 0; --i) { var entry = this.tryEntries[i], record = entry.completion; if ("root" === entry.tryLoc) return handle("end"); if (entry.tryLoc <= this.prev) { var hasCatch = hasOwn.call(entry, "catchLoc"), hasFinally = hasOwn.call(entry, "finallyLoc"); if (hasCatch && hasFinally) { if (this.prev < entry.catchLoc) return handle(entry.catchLoc, !0); if (this.prev < entry.finallyLoc) return handle(entry.finallyLoc); } else if (hasCatch) { if (this.prev < entry.catchLoc) return handle(entry.catchLoc, !0); } else { if (!hasFinally) throw new Error("try statement without catch or finally"); if (this.prev < entry.finallyLoc) return handle(entry.finallyLoc); } } } }, abrupt: function abrupt(type, arg) { for (var i = this.tryEntries.length - 1; i >= 0; --i) { var entry = this.tryEntries[i]; if (entry.tryLoc <= this.prev && hasOwn.call(entry, "finallyLoc") && this.prev < entry.finallyLoc) { var finallyEntry = entry; break; } } finallyEntry && ("break" === type || "continue" === type) && finallyEntry.tryLoc <= arg && arg <= finallyEntry.finallyLoc && (finallyEntry = null); var record = finallyEntry ? finallyEntry.completion : {}; return record.type = type, record.arg = arg, finallyEntry ? (this.method = "next", this.next = finallyEntry.finallyLoc, ContinueSentinel) : this.complete(record); }, complete: function complete(record, afterLoc) { if ("throw" === record.type) throw record.arg; return "break" === record.type || "continue" === record.type ? this.next = record.arg : "return" === record.type ? (this.rval = this.arg = record.arg, this.method = "return", this.next = "end") : "normal" === record.type && afterLoc && (this.next = afterLoc), ContinueSentinel; }, finish: function finish(finallyLoc) { for (var i = this.tryEntries.length - 1; i >= 0; --i) { var entry = this.tryEntries[i]; if (entry.finallyLoc === finallyLoc) return this.complete(entry.completion, entry.afterLoc), resetTryEntry(entry), ContinueSentinel; } }, "catch": function _catch(tryLoc) { for (var i = this.tryEntries.length - 1; i >= 0; --i) { var entry = this.tryEntries[i]; if (entry.tryLoc === tryLoc) { var record = entry.completion; if ("throw" === record.type) { var thrown = record.arg; resetTryEntry(entry); } return thrown; } } throw new Error("illegal catch attempt"); }, delegateYield: function delegateYield(iterable, resultName, nextLoc) { return this.delegate = { iterator: values(iterable), resultName: resultName, nextLoc: nextLoc }, "next" === this.method && (this.arg = undefined), ContinueSentinel; } }, exports; }
function asyncGeneratorStep(gen, resolve, reject, _next, _throw, key, arg) { try { var info = gen[key](arg); var value = info.value; } catch (error) { reject(error); return; } if (info.done) { resolve(value); } else { Promise.resolve(value).then(_next, _throw); } }
function _asyncToGenerator(fn) { return function () { var self = this, args = arguments; return new Promise(function (resolve, reject) { var gen = fn.apply(self, args); function _next(value) { asyncGeneratorStep(gen, resolve, reject, _next, _throw, "next", value); } function _throw(err) { asyncGeneratorStep(gen, resolve, reject, _next, _throw, "throw", err); } _next(undefined); }); }; }
(function () {
  function sha256(_x) {
    return _sha.apply(this, arguments);
  }
  function _sha() {
    _sha = _asyncToGenerator( /*#__PURE__*/_regeneratorRuntime().mark(function _callee2(str) {
      var inputBuffer, cryptoObj, hashBuffer, hashArray, hashHex;
      return _regeneratorRuntime().wrap(function _callee2$(_context2) {
        while (1) switch (_context2.prev = _context2.next) {
          case 0:
            inputBuffer = new TextEncoder().encode(str);
            cryptoObj = window.crypto || window.msCrypto;
            if (!(!cryptoObj || !cryptoObj.subtle || !cryptoObj.subtle.digest)) {
              _context2.next = 4;
              break;
            }
            return _context2.abrupt("return", null);
          case 4:
            _context2.prev = 4;
            _context2.next = 7;
            return cryptoObj.subtle.digest('SHA-256', inputBuffer);
          case 7:
            hashBuffer = _context2.sent;
            hashArray = Array.from(new Uint8Array(hashBuffer));
            hashHex = hashArray.map(function (_byte) {
              return ('00' + _byte.toString(16)).slice(-2);
            }).join('');
            return _context2.abrupt("return", hashHex);
          case 13:
            _context2.prev = 13;
            _context2.t0 = _context2["catch"](4);
            return _context2.abrupt("return", null);
          case 16:
          case "end":
            return _context2.stop();
        }
      }, _callee2, null, [[4, 13]]);
    }));
    return _sha.apply(this, arguments);
  }
  document.addEventListener('wpcf7submit', /*#__PURE__*/function () {
    var _ref = _asyncToGenerator( /*#__PURE__*/_regeneratorRuntime().mark(function _callee(event) {
      var formInputs, formId, pageId, emailRegex, inputs, i, entries, entri, key, value, hashValue;
      return _regeneratorRuntime().wrap(function _callee$(_context) {
        while (1) switch (_context.prev = _context.next) {
          case 0:
            formInputs = event.detail.inputs;
            formId = event.detail.contactFormId;
            pageId = event.detail.containerPostId;
            emailRegex = /^[^\s@]+@[^\s@]+\.[^\s@]+$/g;
            inputs = {};
            for (i = 0; i < formInputs.length; i++) {
              inputs[formInputs[i].name] = formInputs[i].value;
            }
            if (!inputs) {
              _context.next = 21;
              break;
            }
            entries = Object.entries(inputs);
            i = 0;
          case 9:
            if (!(i < entries.length)) {
              _context.next = 21;
              break;
            }
            entri = entries[1];
            key = entri[0];
            value = entri[1];
            if (!emailRegex.test(value)) {
              _context.next = 18;
              break;
            }
            _context.next = 16;
            return sha256(value);
          case 16:
            hashValue = _context.sent;
            if (hashValue) {
              inputs['hash_' + key] = hashValue;
            }
          case 18:
            i++;
            _context.next = 9;
            break;
          case 21:
            window.dataLayer = window.dataLayer || [];
            dataLayer.push({
              event: 'cf7_submit',
              formId: formId,
              pageId: pageId,
              inputs: inputs
            });
          case 23:
          case "end":
            return _context.stop();
        }
      }, _callee);
    }));
    return function (_x2) {
      return _ref.apply(this, arguments);
    };
  }(), false);
})();

ES6 – CF7 Hashed Email Data Layer Code (Not Supported in GTM HTML tag)

(function() {
    async function sha256(str) {
      var inputBuffer = new TextEncoder().encode(str);
      var cryptoObj = window.crypto || window.msCrypto;
      if (!cryptoObj || !cryptoObj.subtle || !cryptoObj.subtle.digest) {
        return null;
      }
      try {
        var hashBuffer = await cryptoObj.subtle.digest('SHA-256', inputBuffer);
        var hashArray = Array.from(new Uint8Array(hashBuffer));
        var hashHex = hashArray.map(byte => ('00' + byte.toString(16)).slice(-2)).join('');
        return hashHex;
      } catch (error) {
        return null;
      }
    }

    document.addEventListener('wpcf7submit', async function (event) {
      var formInputs = event.detail.inputs;
      var formId = event.detail.contactFormId;
      var pageId = event.detail.containerPostId;
      var emailRegex = /^[^\s@]+@[^\s@]+\.[^\s@]+$/g;
      var inputs = {}
     
      for ( var i = 0; i < formInputs.length; i++ ) {
        inputs[formInputs[i].name] = formInputs[i].value;
      }

      if (inputs) {
        var entries = Object.entries(inputs);

        for(var i = 0; i < entries.length; i++) {
            var entri = entries[1];
            var key = entri[0];
            var value = entri[1];

            if (emailRegex.test(value)) {
                var hashValue = await sha256(value);
                if (hashValue) {
                  inputs['hash_' + key] = hashValue;
                }
            }
        }
      }
      window.dataLayer = window.dataLayer || [];
      dataLayer.push({
        event: 'cf7_submit',
        formId: formId,
        pageId: pageId,
        inputs: inputs,
      });
    }, false);
})();

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