What is “Unassigned” in Google Analytics 4?
Unassigned traffic refers to web traffic that isn’t categorised under any of the traffic sources or mediums provided by Google Analytics 4 (GA4). when we use UTMs that reference traffic sources or mediums that GA4 doesn’t recognize. In such cases, Google labels this as Unassigned. For example, traffic from organic Bing search and organic Google search is […]
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